He brings hands-on GTM experience across engineered products, appliances, consumer goods, outdoor and sporting goods, and specialty categories, working with national retailers, digital platforms, and independent specialty dealers. His cross-industry perspective enables him to recognize commercial patterns quickly while accounting for the nuances that make each business unique. Harley applies proven GTM frameworks as a foundation, then builds right-sized playbooks aligned to a company’s growth stage, ownership model, and resource reality.

In recent years, Harley has incorporated AI into his work where it creates clear business value. His focus is on practical applications that support pricing discipline, reduce manual effort, improve decision-making, and remove operational friction—without compromising data privacy or creating initiatives that stall at pilot. His current AI work includes a functioning pricing prototype designed to reduce errors, shorten cycle times, and protect margin across stakeholders.

Known for commercial clarity, people-first leadership, and the ability to simplify complex topics, Harley has spoken at industry events and facilitated executive discussions on growth strategy and go-to-market execution. He is based in Milwaukee and works broadly across the Midwest.