His experience spans engineered products, appliances, consumer goods, outdoor and sporting goods, and other specialty categories. He has led go-to-market execution across national retailers, major ecommerce platforms, and independent specialty dealers, navigating margin pressure, buyer dynamics, marketing investment trade-offs, and channel conflict firsthand.

Harley’s approach translates enterprise-grade thinking into practical execution for lean teams. He applies proven GTM frameworks as a foundation, then builds right-sized operating playbooks aligned to a company’s growth stage, ownership structure, and resource reality. The objective is consistent: fewer decisions, better decisions, and cleaner execution.

In recent years, Harley has incorporated technology and AI where they create clear business value. His focus is on practical applications that improve demand visibility, pricing accuracy, and decision-making — reducing manual effort and protecting margin without introducing governance risk or initiatives that stall at pilot. His current work includes a functioning pricing prototype designed to shorten cycle times and align stakeholders around disciplined commercial decisions.

Harley does not arrive with a mandate to reorganize teams — but he does believe ownership matters. When roles, decision rights, or capabilities are misaligned, he addresses those gaps directly so the business can move forward without bottlenecks or dependency on the founder.

Known for commercial clarity, people-first leadership, and the ability to simplify complex topics, Harley has facilitated executive discussions and spoken at industry events focused on growth strategy and go-to-market execution. He is based in Milwaukee and works with founders and leadership teams across the Midwest and nationally.